In order to increase website accessibility we had take search engine optimization into account. By applying the right website structure, search becomes indexable for search engines. We focused on proper content usage, internal and external links, title tags, and code build-up. As a result, the website now scores much higher on related search words.
A basic search functionality allows you to analyze the visitors search behaviour within the website. And with these data, content can be improved and the SEO score will increase.
A third optimization is the news page. Uploading related articles on the website linked to specific keywords can increase Google's searchability.