Make a difference today with tomorrow's giving

With traditional charity losing touch, how do you activate young people to support refugees?

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T he lives of millions are put on hold due to war, disaster or persecution. Social start-up LittleBitz however, believes in these people’s resilience; with basic financial means they will slowly start rebuilding their lives. While support for traditional charity is crumbling, Unc Inc and LittleBitz set out to innovate the way we give.

Wat we hebben gedaan

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A new way of giving

Currently over 65 million people have been forced to flee their homes, half of which are children. Such numbers are hard to grasp and make you doubt whether your individual donation can make a difference. We believe it does. But to convince a new generation, donating must be made easy, personal and transparent.

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A human connection

According to research by partners McKinsey and Spark, there is a lot of mistrust about whether donations actually reach the people in need. Apart from restoring trust, the target audience need to be able to empathise with refugees to so consider giving. The solution: a platform that enables donors worldwide to do personal donations to individual refugees in their own region.

LittleBitz make a big difference

The main aim of the brand is build consideration. To visualise the above proposition, the logo is composed of small parts coming together, unbreaking refugees' shattered dreams. The typography combines solid geometrical shapes with a playful character, giving the brand a modern look with strong personality.

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Peer-to-peer donating

In this pilot we focussed on the Syrian refugees in Jordan. The near 700 thousand (on a total of over 1.4 million) that are registered by the UNCHR receive a minimal allowance through a personal ID and iris-scan at a bank. After intense deliberation we were granted access to nearly 10 thousand of the most vulnerable persons in this database to enable direct financial support.

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Personal versus privacy

As privacy is vital for refugees we cannot use all available information. We do, however, have access to a person's pseudonym, age range, family composition and location. But to provide all refugees with an equal chance of support, we first present three alghorithmic suggestions. Upon donation your money is transferred to Jordan and an sms sent to the refugee inviting him or her to collect the money. You will then get a notification confirming the reception of your donation.

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Lasting impact through systemic change

Early 2019 the app went live with a soft launch. As we're still in the pilot stage, functionality and the refugee database will be expanded over time. But after overcoming the technical, legal and organizational barriers to enable peer-to-peer donations, it's the human connections we helped establish that make us most proud.

Start giving today!

Want to know more about LittleBitz? Go to the website or the app in the App Store or Play Store.