Make a difference today with tomorrow's giving
With traditional charity losing touch, how do you activate young people to support refugees?
A human connection
According to research by partners McKinsey and Spark, there is a lot of mistrust about whether donations actually reach the people in need. Apart from restoring trust, the target audience need to be able to empathise with refugees to so consider giving. The solution: a platform that enables donors worldwide to do personal donations to individual refugees in their own region.
LittleBitz make a big difference
The main aim of the brand is build consideration. To visualise the above proposition, the logo is composed of small parts coming together, unbreaking refugees' shattered dreams. The typography combines solid geometrical shapes with a playful character, giving the brand a modern look with strong personality.
In this pilot we focussed on the Syrian refugees in Jordan. The near 700 thousand (on a total of over 1.4 million) that are registered by the UNCHR receive a minimal allowance through a personal ID and iris-scan at a bank. After intense deliberation we were granted access to nearly 10 thousand of the most vulnerable persons in this database to enable direct financial support.
Personal versus privacy
As privacy is vital for refugees we cannot use all available information. We do, however, have access to a person's pseudonym, age range, family composition and location. But to provide all refugees with an equal chance of support, we first present three alghorithmic suggestions. Upon donation your money is transferred to Jordan and an sms sent to the refugee inviting him or her to collect the money. You will then get a notification confirming the reception of your donation.