Health insurer Anderzorg was working on a national campaign starring a fictional superhero, Mr. Anderzorg, when we were asked to develop a viral game. The game had to generate more hits on their website and promote the Anderzorg brand.
The idea behind the game is simple: Mr. Anderzorg saves innocent customers from Anderzorg's competitors. We came up with a game with a Mario Bros.-like gameplay. Mr. Anderzorg had to save fairies (the customers) from scary monsters (competing health insurance companies).