Watch the "Gamification for Behavior Change" webinar back here
Together with partner BrandNewGame, we organized a webinar on Thursday, September 17, on how to use gamification and serious games to positively influence the behavior of your target audience. In a lively session Bart Hufen offered the participants insight and inspiration based on striking examples from practice. Did you miss it? Watch it back here!
Gamification as an engine of behavior change
Why is it that in 2016, within a few months, 10% of the Dutch set out to use virtual balls, collecting virtual creatures right into the neighbor's backyard? Why are millions of people "crushing candy" and why is saving a princess from a burning building so relevant to us? In this inspiration session, Bart Hufen explains why games are so effective in promoting behavior change and what game mechanics you can use to do so.
Level-up with BrandNewGame and Unc Inc
Are you looking for new and concrete ways to change culture or behavior within your organization? Or would you like to discover how to use gamification as a marketing tool towards citizens, clients or consumers? Then contact us for an introduction in which we zoom in on your challenge.