BrandNewGame and Unc Inc close strategic partnership
Whether it is training retail staff or getting citizens to separate waste better, more and more organizations are looking for new ways to promote behavioral change. To better serve this growing number of clients, we are starting an intensive collaboration with gamification agency BrandNewGame effective immediately.
After ten years of developing gamification projects with various partners, BrandNewGame creative director Bart Hufen went looking for a partner that best suited his client portfolio and could grow structurally. "With clients like Air France KLM, Foot Locker Europe, Nationale Nederlanden Eurasia, Spirit Jeugdzorg and Vodafone, we can be very happy," says Hufen. "The cooperation with Unc Inc gives us access to almost thirty specialists in the field of platform and app development. Together we can serve this customer portfolio even better and expand internationally."
The strategic part of the partnership lies mainly in the joint investment in the product portfolio. Hufen: "We have developed a number of gamification formats from BrandNewGame that help solve universal customer challenges, basically as turn-key solutions. Think of bringing your brand values to life, motivating store staff to better serve customers, and even an adventure game to bring complex topics like cyber security or compliance to life. You can even build a virtual escape room with that game engine!" said Hufen. "With the technology in the hands of Unc Inc, we will continue developing these products and platforms together starting May 1, 2020."
"Our way of thinking and designing has always been 'human centered,'" says Floris de Langen, general -and creative director of Unc Inc. "For us, gamification is a very human-centered tool for behavior change, an objective that more and more of our clients are focusing on. With Bart's vision and our technical -and creative ability we can help these clients even better to bring about that change in their target group. A big advantage for clients is that we can integrate serious games into existing processes and systems, something we have been doing for almost fifteen years for clients such as Vandebron, Tropenmuseum, Oranje Fonds, HVC, Brenger, Regenboog Groep and the University of Amsterdam. In this way you give much more insight into the effect and let something grow in your organization," said Floris.
About BrandNewGame
BrandNewGame has been developing serious games and gamification systems since 2010, always in collaboration with production partners. Founder and creative director Bart Hufen also wrote two Dutch-language books on the subject (Laat met je merk spelen, Kluwer 2010 and Gamification als motor van verandering, Van Duuren 2017). His first book in English is also available for free download at brandnewplayground.com.