An experience that is centered around people

How do you taylor a museum's online proposition to the different needs of diverse visitors?

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T he Tropenmuseum want to inspire to an open view of the world andd increase people's sense of solidarity in order to promote global citizenship. With a modern web design that utilizes stunning images, and a flexible CMS, the museum has now got a website that fully supports this spirited mission statement.

What did we do

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A museum about people

Together with the Afrikamuseum, Museum Volkenkunde and Wereldmuseum, the Tropenmuseum is part of the National Museum of World Cultures foundation (NMvW). By closely working together on their joint mission, the museums are able to create an even richer offering for their visitors. However, the old stand-alone websites did not do justice to the experience of an actual visit to the museums. It was our task to bring the user experience to the level that visitors, communication team and museums deserve.

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Managing four sites from one organization

To give the central communication team the right tools, a Drupal 8 multi-site solution was chosen. The content of the four websites can be managed with one system and user-rights can be assigned to employees of the different museums. Very practical when not only the exhibitions but also the related content makes its way to the various museums.

The offer determines the form

 

The new websites are designed in such a way that they fully exploit the high-quality images produced for the exhibitions. Because of this shifting imagery the content and form of the four websites remain distinct and fresh despite their similar structure.

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Like a personal tour

The user experience is designed with the different needs of the visitors in mind. If you want to have a quick look at the current program then you will be led directly to it. Perhaps you're more interested in the an exposition's context and related themes? You're just one click away from more editorial content. Are you looking for activities suited for children, groups or schools? You are quickly pointed towards relevant programmes and activities. And once you are ready to plan your visit, all practical information is clearly presented to you.

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A good result for the museum

This is how every visitor gets a personal 'tour' through the websites and is guided towards the entrance of the museum. But also behind the screens the new CMS enables the museums to present their exhibitions in all their glory.