One of the trickiest properties of an idea, is that it lives in your head and in your head anything is possible. Implementing that idea to a product or service untested is a bit of a gamble. A expensive gamble if the idea is based on a lot of assumptions and these turned out to be wrong.... One solution? Research, Refine, Prototype and test that idea in a 5 day Design Sprint.

In the last few years we were able to help entrepreneurs and companies to test these business ideas using Google Ventures Design Sprints:

"The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use."

A tested prototype in 5 days?

Yes, in five days time a team of your and our experts, will answer critical business questions through rapid prototyping and user testing: 

Day 1 - Understand
The team comes together to explore the business problem from all angles. You’ll create shared knowledge and essentially unite under a shared brain.

Day 2 - Sketch
Anything is possible. Participants in the Design Sprint should explore all possible solutions to their user problems.

Day 3 - Decide
Time to review all ideas and vote for the best options as a team.

Day 4 - Prototype
Prototyping and testing without investing a lot of time, money, or resources.

Day 5 - Validate
The moment of truth. Your team will finally get to see live users interact with their ideas and hear direct feedback from your target audience.

Interested in a Design Sprint in Amsterdam?

In our personal experience the days fly by; sessions are energising but quite intense, resulting in going to bed early. The results so far never let us down.
One warning though, at the end you will be anxious to take next steps asap.

Give us a Call and drop by in our office at NDSM in Amsterdam, or read this book or this book if you're looking for Service Design!