KPN & Orange Fund: together against loneliness
The KPN Mooiste Contact Fonds and the Oranje Fonds are collaborating in a new initiative: Entrepreneurship against Loneliness. In a three-year program they will not only support social entrepreneurs financially but also provide them with workshops and coaching, access to a relevant network and national visibility. Today we launched the website we developed to digitally support the campaign and program.
Inform and inspire
The website primarily serves to recruit social entrepreneurs who focus on the issue of loneliness. We do this by informing and enthusing them to participate. Application is easy and transparent through the revamped "application street" in the MijnOranjeFonds environment (read more about that here).
However, the KPN Mooiste Contact Fonds and the Oranje Fonds also address the broader public and other social organizations fighting loneliness. It wants to involve them by letting participants share knowledge and personal experiences.
Harmony between two house styles
To create visual harmony between the two brands, we used light color variations of both corporate identities in the design. By combining these with existing design elements, we gave subtle nods to both Oranje Fonds and KPN Mooiste Contact Fonds.
Maximum functionality with reusable components
At the base of the website is a 'headless' Drupal 8 CMS with a React front-end. By drawing from our 'libary' of reusable components for more generic functionality, we were able to implement a website with a very high level of usability and digital accessibility in a short period of time.
The fruits of a sophisticated digital strategy
Eltjo Smit, managing partner of Unc Inc: "We believe undiminished in the ability of online media to connect people. It is why we started our agency in 2006 and why the partnership with Oranje Fonds has expanded considerably since 2017. We now have a digital ecosystem in place that allows us to launch new campaigns very quickly and effectively. Ondernemen tegen Eenzaamheid is a good example of this and, as far as I am concerned, is further proof of the power of our digital strategy."
Doing business together against loneliness?
Are you a social entrepreneur fighting loneliness and could use some help?