Our developers started with developing an algorithm to trace and save prices of the product page. First we tracked about fifty test products of different Dutch webshops and the Bitcoin index.
With this data we performed market research to check whether there is a real need for this product or not. When there appeared to be a serious demand for this product we developed the Pricepin app, available for iPhone and Android.
After the first release the total amount of savings from pinned products was almost 45.000 euro. The average discount on a pinned product was 14,2 percent, but some scored a discount of 70 percent on clothing and electronics.