In order to meet both the requirements of the two target groups, and the wishes of PME Legend, it is essential that the webshop is accessible and flexible. These have been key considerations during the design.
For the acquainted customer, it has to be easy to directly access the desired products, while new customers should have the opportunity to first explore the collections. To provide customers with an experience that surpasses the digital, the nearest physical stores should also be shown. Of course, the webshop should be accessible in both German and in Dutch.
For the content management team of PME Legend, it should be possible to easily edit campaigns and products according to current collections, and to share these changes as online (social) marketing.