Brand strategy & positioning

A strong brand appeals to its audience and distincts from the rest of the marketplace. Brands with a strong identity and a distinctive brand experience have a competitive advantage in today’s world.


Tell a story

What is the reason for the brand to exist? How do you contribute to the lives of your audience? During co-working sessions we apply proven concepts like ‘The Archetypes’ by Carl Jung and ‘The Golden Circle’ to find answers on these questions. Sketching out the playing-field with the competitors helps us to determine an optimal positioning and by determining the value proposition and brand personality, we set up guidelines for all future communication. This all comes together in the Brand Story, which is anchored in the organisation with a Brand Book. Thus creating a future proof brand strategy that connects the target audience to the brand.