Brand Sprint

(Re)-position your brand in three days! During a Brand Sprint we take you and your team trough a process to achieve a strong brand-positioning, a catchy brand story and a clear content and communication strategy for your brand.

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Day 1: Working ‘Outside-in’

Based on a deep understanding of the current playing field (target group, competition and trends), we explore the essence of your brand (based on history, current meaning and ambitions for the future). How can we make a connection with the story of your brand? And how do we translate that into the "What", the "How" and the “Why". After day 1, a strategic vision, brand essence and brand story is being formed.

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Day 2: Working ‘Inside-out’

We bring the essence of the brand story into life and its accompanying visual language. We then explore what the brand looks like in communication: we make a concept of the new website, social campaign, event or other forms of expression to convey the story of your brand to your audience. At the end of the day we pitch to a number of experts from the client's network (management, employees or customers), so that we can put the ‘'last dots on the “i".

After day 2, a brand framework document, two toolkit concepts and a communication a plan are developed.

Day 3: Production!

On the third and last day we take all our new ideas and discoveries and start producing real tangible outings. We work towards a complete brand strategy in the form of a brand guide and a communication concept that can be rolled out immediately.

Interested in a Brand Sprint?

Please feel free to contact us or swing by our office in The north of Amsterdam for a cup of coffee. Together we'll find out if a Design Sprint is just the thing you need.