Foei productions is an all round styling agency in Amsterdam. Among other things, they do styling for some famous Dutch television shows. They approached us, in need of a website for their newly formed company. After meetings about their philosophy and ambitions, we came to realise we had to reflect their creative abilities, making sure to communicate the type of work they do: We asked them to make cushions of some objects that reflect the navigation items of the website. The cushions were made with cloth in the typical Dutch pattern that was already representing their brand identity. After photographing all the items, we used them as an interactive navigation, giving the website a fresh and physical feel.