Work / Anderzorg

Health care insurance agency Anderzorg was promoting their services in a nationwide campaign using fictional superhero Mr. Anderzorg, when we were asked for a viral game, ensuring more traffic to the website, brand promotion and increasing sales. The brief was simple: Create a concept for a viral game where Mr. Anderzorg saves innocent consumers from Anderzorg's competitors. We quickly came with the concept of creating a Mario bros-style platform game. Mr. Anderzorg was set out to save elves (innocent consumers) from bad creatures (characters from other healthcare insurance agencies).